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Website Design & Development

The Importance of Having a Well-Designed Website for Your Business

Website must explain in detail the services a business provides with transparency

Desktop

Create the bigger picture with an amazing website. Desktop layouts make the viewing experience more interactive. 

Tablet

Not very common but widely used for certain industries. Websites on tablets will be easier to view and not as bulky as the laptop. 

Mobile

A website that is mobile responsive will do much better than any other. Mobile is great for on the go information. 

The Importance of Having a Business Website

You own a successful real-world business that earns thousands to hundreds of thousands of dollars every
month. You’re pretty satisfied with your profits, but you would love to expand and earn even more. What
should you do now that it seems you’ve exhausted the market in your area? If you haven’t already done it, the
solution lies in building a website and taking your business online. Let’s look at some of the reasons why
having a business website is vital, and the elements of a well-designed website.

Website design for a broader audience

It exposes your business website to a broader audience

No matter the product or service your selling, having a website allows you to showcase what you’re offering on a much larger scale. If you are a retailer, a site offers you an alternative method of selling your products.
You’ll be branching your business out across the country or even the globe. And all this is happening with little effort and from the comfort of your office or home.

Online 24/7 accessibility

Due to their busy work schedules, many people may not have the time to take a trip to their local stores. What they tend to do is use the internet when they come home from work to find local services and products. Remember that this is usually in the evening when your business has closed for the day. Having a site allows your potential customers to make inquiries and order your services or products no matter the time of the day. Your business remains open 24 hours a day and 7 days a week.

Online 24/7 accessibility
Showcase your work / portfolio online

It allows you to showcase your work

By having a Miami web designer create a business site for you, you may not need to pay for costly catalogs and portfolios. You can easily upload photos to your website and create an online portfolio, which will then become available to everyone. To give your business a professional feel, you can even include case studies and testimonials.

It helps you get feedback from your customers

If you only have a physical business, getting feedback from your customers may be a difficult thing to achieve. This is because many people don’t like telling business owners how poor their products are to their face. This may give you the impression that everything is okay and cost you lots of money. However, with a website, you can use feedback forms and surveys to conduct research, connect with your customers, know their opinions, and improve where necessary.

Website customer reviews and feedback
Benefits of having a business website

Other benefits of having a website for your business:

  • It’s a less-costly and effective advertising tool.
  • It helps you save money on printed materials.
  • It helps you build your credibility online.
  • You can keep track of your business activities easily.
  • It helps you save time by providing all the information potential customers need to know about your business.
  • You can stay relevant even with increased business competition.
Website Design & Development

The Elements of a Good Website for Your Business

As much as it’s crucial to have a business website, having a well-designed site that attracts customers is more important. If your website is poorly-designed or outdated, it will even do more harm than good. For instance, an outdated website may diminish your credibility, make your competitors look great, make people think you’re out of business, affect your SEO rankings, and lead to the loss of mobile visitors. All these lead to a drop in your sales, which can negatively affect your profits. Therefore, if you already have a website, you should hire Miami web design to keep it updated. And if you’re looking for a new website, here are some of the elements it should have.

Aesthetically pleasing website

It should be aesthetically-pleasing

The Elements of a Good Website for Your Business As much as it’s crucial to have a business website, having a well-designed site that attracts customers is more important. If your website is poorly-designed or outdated, it will even do more harm than good. For instance, an outdated website may diminish your credibility, make your competitors look great, make people think you’re out of business, affect your SEO rankings, and lead to the loss of mobile visitors. All these lead to a drop in your sales, which can negatively affect your profits. Therefore, if you already have a website, you should hire Miami web design to keep it updated. And if you’re looking for a new website, here are some of the elements it should have.

It should be mobile-friendly

In this fast-paced world, almost everyone is browsing on the go using their mobile phones. If your website is designed to be mobile-friendly, it will display all the information your visitors need, and they’ll be able to access various website areas with ease. However, if it’s not mobile-friendly, you may end up losing potential customers who browse while on the go. Miami web design experts understand this, and they’ll help you create a site that is compatible with various devices.

Mobile responsiveness
Website page speed

Faster loading times

Nothing hurts a website more than slow loading times. One thing you need to understand is that many people are busy with their lives, and they may not have the time to wait for a site that loads in one minute. When a visitor comes across a website that loads slowly, they’ll be frustrated, leave, and never come again. By hiring a Miami web design professional, they’ll know how to tweak your site so that it loads faster.

Ease of navigation is key

Another thing that can be an eyesore in your website is poor navigation. When a web user visits your site, they expect to find everything they’re looking for easily, not to turn the whole website upside down. For instance, your home page, services, products, about us, faq, and contact us buttons should be easy to find.
This way, if a customer wants to talk to you, they can click the ‘contact us’ button and get in touch with you. Similarly, if they want to buy your products, they’ll just click the ‘our products’ button and choose from the list. A professional web designer knows this, and they’ll always strive to create a well-organized site that is easy to navigate.

Website Navigation
SEO friendly website

SEO-friendliness

Now that you’re thinking of taking your business online by creating a website, I’m sure you understand that you’re not the only one. There are lots of other businesses online, and they all want to make sales. One way your Miami web designer can help you gain an edge over your competitors is incorporating SEO in your site. SEO is a technique that makes your website rank higher on search engines such as Google, which means that when a web user searches for a product or services, your site will be one of the first results. This way, you will have higher chances of landing a sale.

Now that you’ve learned the importance of having a website, it’s time to get it for your business. Know that you can always trust Miami web design experts to help you create a responsive site that showcases you as a professional and boosts your sales.

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Our team consist of Artist and Big Data Nerds

Web Designers: fueled by cold pizza and coffee. Producing amazing aesthetically designed company websites to catch the eye of your audience.

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SEO: The backbone to any companies online success to scale. We increase your visibility and put you in front of your target audience.